Cheeky Pete's
The smooth start for little legends

What Parents
& Kids Say

Real reviews of Cheeky Pete's, the lowest-sugar kids' cereal on the market. Verified Amazon buyers, coeliac families, and parents across the UK.

4.8
Loved by families Across 28 Amazon reviews and customer feedback
A young girl laughing as she pours a bowl of Cheeky Pete's Strawberries & Cream cereal
No added sugar18g proteinHigh in fibre No seed oilsGluten freeGrain free

Cheeky Pete's is a high-protein, no-added-sugar breakfast cereal made for kids. Each bowl has 18g of protein and 0.7g of sugar per 30g serving - described by the brand as the lowest-sugar kids' cereal on the market, around 16x less sugar than a leading children's cereal. It is high in fibre (14g per 50g), seed oil free, gluten free and grain free, and comes in four flavours: Strawberries & Cream, Chocolate Coconut, Peanut Butter and Banana Pancake.

This page collects real reviews from verified Amazon buyers, coeliac and allergy families, and parents across the UK. Reviews given in exchange for a free or gifted product are labelled so you can weigh them accordingly. The most common feedback: picky eaters who finish the bowl and ask for more, parents who chose it specifically because it contains no seed oils, and families who notice steady energy with no mid-morning sugar crash.

What we're learning

Here's the thing that's surprised us most: most of our customers weren't buying cereal at all before Cheeky Pete's. They'd given up on the aisle. These are the four reasons they tell us they came back to breakfast.

Picky eaters who actually eat it

The feedback we hear most often: a child who refuses most breakfasts finishes the bowl, then asks for seconds. No negotiation, no bribery. For a lot of families that's the whole story.

No seed oils

Parents reading ingredient lists have moved past sugar alone. Seed oils are now the dealbreaker. We use coconut oil instead, and it's the reason a lot of households gave us a try in the first place.

Protein that keeps them going

18g of protein per bowl means breakfast holds until lunch. Parents tell us the mid-morning snack requests stopped, and that's true for the kids doing sport before school too.

Convenience without the crash

It's still a pour-and-go bowl of cereal. The difference is what happens after: steady energy and calm mornings instead of a sugar spike and a meltdown before the school bell.

These are our own observations from talking to customers across both our brands, not individual testimonials. The reviews below are from real, named buyers and supporters.

Reviews from real mornings

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Breakfast, but make it calm

Real Cheeky Pete's mornings

0.7g
Sugar per serving
18g
Protein
14g
Fibre per 50g
4
Flavours to love

Cheeky Pete's questions

The things parents ask us most

Is Cheeky Pete's actually low in sugar?

Yes. Cheeky Pete's has 0.7g of sugar per 30g serving and no added sugar - the lowest-sugar kids' cereal on the market, around 16x less sugar than a leading children's cereal.

How much protein is in Cheeky Pete's?

18g of protein per bowl (36g per 100g). That's what helps children stay fuller for longer and cuts the mid-morning snack requests.

Does Cheeky Pete's contain seed oils?

No. Cheeky Pete's is seed oil free and made with coconut oil instead.

Is it gluten free and suitable for coeliacs?

Cheeky Pete's is gluten free and grain free, and is reviewed positively by coeliac and allergy families. Always check the on-pack label for the latest allergen information.

What flavours does it come in?

Four: Strawberries & Cream, Chocolate Coconut, Peanut Butter and Banana Pancake. Every 250g box has no added sugar, 18g protein, high fibre and no seed oils.

Where can I buy Cheeky Pete's?

Cheeky Pete's is available to buy online. Visit cheekypetes.com to shop the range and find current stockists.

Want to try Cheeky Pete's?

Head back to cheekypetes.com to shop the range and see why families keep coming back.

Visit Cheeky Pete's